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Adapting Your Brand Positioning Strategy for Changing Markets:

In the ever-evolving landscape of business, one constant remains – change. Markets are fluid entities, shaped by a myriad of forces that can seem as unpredictable as the tides. From groundbreaking innovations to shifting cultural tides, the factors that influence consumer behaviour are in a perpetual state of flux. In…
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Value Implications for AI-Derived Works

Last month, the U.S. Copyright Office revoked copyright protection for AI-generated images used by Kris Kashtanova in their comic book Zarya of the Dawn. The Copyright Office claims that upon review, the fact that the images were not made by a human renders them inadmissible for copyright protection. Yet, despite…
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