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Can Celebrity Endorsements Help with Japan’s Disaster Relief Efforts? Consor Wants to See Who Will Step Up to Help

Celebrity endorsements have been effective in recent decades to help with various natural and manmade disasters. Businesses normally use celebrities to promote brand awareness. We see celebrity ads all the time – Oprah Winfrey for Progressive, Jason Alexander promoting Jenny Craig, as well as Peyton Manning and Justin Timberlake teaming up for Sony. Consumers like […]
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