Author: CAdmin - Page 6 - CONSOR IP Experts

Service Merchandise: A Broad Range of Asset Classes

Service Merchandise had been a leader in retail and direct response consumer goods sales for a number of years. In fact at one time they were perceived as a threat to what was then the world’s largest retailer, Sears Roebuck and Company. Obviously, times have changed dramatically. The demise of…

Morgan Confections: How Mismanagement Destroys Value

Throughout this handbook, we have often referred to the effects of time and context on the value of both intellectual property and intangible assets. It is useful to talk about other potential impacts on value; and, nothing illustrates the principal that management can impact value better than this brief case…

Montgomery Ward: Uncovering Hidden Jewels through Asset Identification

In the 2001-2002 Montgomery Ward wind-down, the key to extracting maximum value was to engage in the identification and triage process. Thorough research and identification of all of the company’s intangibles was needed; originally, management at Montgomery Ward felt that the corporate name and trademark was the only meaningful asset…

Jenny Craig: Leveraging Intangible Assets to Build Value

This case study provides an excellent and objective lesson on how to build a company’s value by extending and leveraging its intangible assets. Jenny Craig was preparing for a near term sale or acquisition of its assets by one or more interested parties – to be determined in an open…

Egg.Com: Pricing a Bank’s Intangible Assets

In 2005, we were asked to value the intangible assets of a relatively new but rapidly growing bank based in the United Kingdom. The context of our assignment was to enable our client, the potential purchaser, to make a rational decision as to what price to offer for the bank…

Collins & Aikman: A Tale of Two Venues

The 2005 case involving New York-based Collins & Aikman operations worldwide provides an instructive case study on the differences in how intangible assets are treated in different geographies. Founded in 1843, Collins & Aikman provides automotive interior products to automakers around the world. In this case, Collins & Aikman found…

AstroTurf: How NOT to Maximize Value

AstroTurf ranks first in illustrating a particular lesson. Time can be an enemy to value when dealing with intangible assets. The interests of a lender can be very different than the interests of the borrower or owner of the intangible assets. We review what happened to a small but viable…

Alamo National Corporation: When Solvency Matters

This brief case study illustrates that issues external to the actual value or sale of intangible assets can sometimes have substantial impact on the value of those same assets. In the case of ANC Corporation, the contextual issue was solvency. Overall there were three broad issues affecting the intangible asset/intellectual…

Rights of Publicity and the Celebrity Brand – Dead or Alive

Licensing trends reflect society’s cultural preferences, and are phenomena that continue to grow. Especially in today’s digital world with the exponential rate in the growth of information sharing, the expansion in consumers’ awareness of brand personalities and their licensed products is sure to continue to skyrocket. Brand personalities include those…

‘Delebrity’ Licensing

The right of publicity happens everywhere you look. Yet when you mention the term, most people will give you a quizzical look. What is Right of publicity you ask? And how does it fit into the licensing industry? Basically it’s a person’s inherent right to make money out of his…