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Licensing and Leveraging Strategies

As IP agents for many technologies, trademarks and brands, it is imperative to discuss and finalize the overall intellectual asset positioning prior to the full implementation of the licensing program. CONSOR specializes in the development and implementation of domestic and international licensing strategies.

We work to develop a primary comprehensive strategic licensing plan for the brand, as well as developing an implementation strategy. The licensing strategy phase is a practicable and profitable strategic licensing plan, ready to implement as soon as your company agrees to its contents. It will at the same time, complement the overall corporate strategy of the company.

Our licensing services address:

  • License objectives and tactics
  • S.W.O.T. analysis of the brand’s equity
  • Products/services concepts and positioning
  • Royalty rate ranges
  • License deal parameters
  • Geographic considerations
  • Financial assessment

Maximizing value through comprehensive licensing program development and assisting with implementation. Our professionals have offered strategic advice across a range of licensing programs, including:

  • Retail product licensing
  • Brand extension licensing
  • Venue licensing
  • Endorsement licensing
  • On-line services licensing
  • Co-brand licensing
  • Ingredient licensing
  • Sub-event licensing
  • Multinational licensing
  • Promotional licensing

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