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The recent spate of copyright-related lawsuits involving artificial intelligence (AI) has significant implications for the valuation of intellectual property (IP) across various sectors. As AI technologies advance and permeate more creative and commercial fields, they challenge the conventional metrics and frameworks used to assess IP value. The primary impact of…

Today’s Strategic Imperative: Protecting IP in the Digital Age In today’s digital era, the protection of intellectual property has become increasingly complex yet critical for businesses. With the rapid advancement of technology, companies must navigate new challenges to safeguard their innovations, brands, and creative works. Effective IP protection strategies are…

The implications of the SAFER Banking Act on the valuations of cannabis companies are significant and multifaceted By: Evan Loker The Secure And Fair Enforcement (SAFER) Banking Act aims to create protections for financial institutions that provide financial services to state-sanctioned marijuana businesses and their service providers. It encompasses various…

…Critically needed for Accurate, Enforceable IP Values Understanding the value of a federal right of publicity statute involves recognizing the complexities of identity use in the modern, digital era. Presently, the United States grapples with a patchwork of state laws concerning the right of publicity. This variability can lead to…

Strengthening the Fortress: Transformative U.S. Legislation Elevates Trade Secret Valuation and Protection Increased Federal Legislation Seeks to Protect and Enhance US Trade Secret Value The recent enactment of three pivotal legislative measures—the Protecting American Intellectual Property Act, the Prohibiting Adversarial Patents Act, and the Advancing America’s Interests Act—marks a transformative…

“From Legacy to Luxury: The High Stakes of Jaguar’s Bold Rebranding Strategy” “Rebranding 101: What Jaguar’s EV Pivot Teaches About Shaping Brand Value” Rebranding is a powerful strategy for companies seeking to redefine their market position, enhance customer perception, or address past challenges. It involves more than just a new…

Nightshade: Can Artists Who ‘Poison’ Their Works Prevent Infringement By AI? Digital artists are facing an unprecedented dilemma: they must promote their art using social media, however, doing so potentially leads to their work being scraped and exploited by AI companies without consent. In an attempt to deter this problem,…

By: Evan Loker The NCAA’s adoption of a Name, Image, and Likeness (NIL) policy in 2021 marked a transformative shift in collegiate sports, unlocking significant economic potential for student-athletes. This policy allows athletes to profit from their personal brand through endorsements, sponsorships, and other commercial ventures without jeopardizing their eligibility.…

AI & Dead Celebrities New Atlantic article relies on Consor expertise Jeff Anderson, Managing Director of Consor, was recently featured in a new Atlantic article focused on unmasking the ever-evolving world of dead celebrity monetization via name, image, and likeness (NIL) licensing. Given the opportunities created by the widespread introduction…