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Adapting Your Brand Positioning Strategy for Changing Markets:

In the ever-evolving landscape of business, one constant remains – change. Markets are fluid entities, shaped by a myriad of forces that can seem as unpredictable as the tides. From groundbreaking innovations to shifting cultural tides, the factors that influence consumer behaviour are in a perpetual state of flux. In…

Intellectual Property Valuation Trends: What to Expect in 2024

Intellectual property (IP) – things like trademark valuation, patents, copyrights, and trade secrets – has become one of the most important assets for companies in the 21st century. With the fast pace of change in technology and innovation, there is more and more focus on how valuable IP rights are.…

Building Brands, Building Futures: Consor’s Marketing Insights

Building Brands, Building Futures: Consor’s Marketing Insights Brand building is essential for any business looking to establish itself and thrive in the long run. As a leading marketing consultancy, we at Consor understand what it takes to build powerful brands that resonate with target audiences. Our decades of experience…

From Concept to License: The Journey of Copyright in the Digital Age

The Digital Revolution has transformed the way creative works are produced, distributed, and consumed. For creators and owners of intellectual property, this brave new world brings both exciting opportunities and complex challenges when it comes to protecting and profiting from their creations. As an intellectual property consultant specializing in valuation…

The Art and Science of IP Valuation: Strategies for Success

In today’s knowledge-based economy, intellectual property (IP) has become a crucial asset for businesses across industries. But determining the monetary value of IP requires blending together science and creativity. It requires the best IP valuation firm to determine accurate values of intangible assets. This is essential for strategic business planning,…

Value Implications for AI-Derived Works

Last month, the U.S. Copyright Office revoked copyright protection for AI-generated images used by Kris Kashtanova in their comic book Zarya of the Dawn. The Copyright Office claims that upon review, the fact that the images were not made by a human renders them inadmissible for copyright protection. Yet, despite…

Is Intellectual Property Being Used to Break Up Unions?

In the wake of the pandemic, organized labor has grabbed headlines. Workers at high profile companies such as Starbucks, Amazon, and Chipotle have attempted (with varying degrees of success) to unionize over the past two years. The National Labor Relations Board, in its 2022 semi-annual report covering October 2021 through…

Repost: INTA Features

NFTs, Brands and the Metaverse – Coauthored by Weston Anson NFTs, or non-fungible tokens, were one of the biggest digital trends of 2021. They continue to shake up the entire intellectual property (IP) community as more brand owners attempt to understand how to use them and the metaverse to engage…

Are Photographic Copyrights Being Properly Protected? – A Two-Case Examination of Fair Use

Sedlik v. Von Drachenberg Does tattooing copyrighted photographs amount to infringement? It will be up to a jury to make that determination in the upcoming trial Sedlik v. Von Drachenberg. The plaintiff, Mr. Jeffrey Sedlik, claims that celebrity tattoo artist Ms. Katherine Von Drachenberg, professionally known as Kat Von D,…

ABA – IPL Fall Conference Interview Series: Weston Anson

Weston Anson, Chairman of CONSOR IP Experts, recently participated as a keynote speaker for the ABA – IP Law Fall 2021 Conference. Ahead of the conference, Mr. Anson was interviewed by two law students, Bernell J. Alexander III and John Pierce, on the topic of NFTs and the role they…