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Jeff Anderson

Jeff Anderson

Managing Director
  • 858-800-4950

Jeff Anderson is the Managing Director at CONSOR®, an IP expert firm specializing in trademark, patent, copyright and right of publicity valuation, licensing, and expert testimony. The firm is headquartered in La Jolla, California, and has offices in New York and London. Mr. Anderson first earned a B.S. in Economics from Santa Clara University, and later went on to earn an MBA, with a concentration in Finance, from San Diego State University.

Mr. Anderson has a broad view of the world of intellectual property and intangible assets. He has lectured, spoken, and written on the topic of IP valuation, as well as the licensing of various intellectual property rights. He is a contributing author to two books, and he is author and co-author of several articles on intellectual property valuation. Coupled with his analytical approach to finance and economics, he has a unique view and expertise in intellectual property and intangible asset valuation and monetization.

Mr. Anderson has been designated as the testifying expert in matters pertaining to trademark, patent, database, rights of publicity (ROP), copyright, and website valuation and damages – he has testified in both domestic and international courts. Through trial testimony, deposition testimony, and numerous Rule 26 reports, Mr. Anderson’s expertise has been established and reaffirmed.

Mr. Anderson has performed valuations of intangible assets and intellectual properties for corporate litigation and business/transaction purposes. His project work spans the full spectrum of the intellectual property realm. Industries worked on include: government, software, banking, healthcare, entertainment, construction, retail, energy, and manufacturing. He has managed projects involving: valuation for litigation; sale/purchase valuation and negotiation; license structuring and negotiation; estate valuation; and valuation in expropriation and foreign markets.

Prior to joining CONSOR, Mr. Anderson was a finance manager in the pharmacy technology industry, and has had extensive experience in the mortgage and banking industry. In those industry roles, Mr. Anderson performed comprehensive valuations of business assets, analyzed financial statements, and created and managed accounting systems.

Offices, Memberships

  • Certified Licensing Professional (CLP)
  • Certified Valuation Analyst (CVA)
  • International Licensing Industry Merchandisers’ Association (LIMA)
  • National Association of Certified Valuators and Analysts (NACVA)
  • Licensing Executives Society
  • International Trademark Association (INTA)
  • Technology Branding and Trademark Licensing Committee, LES
  • Certificate of Licensing Studies (CLS)

Seminars, Speeches and Presentations

  • 2018 ABA – Expert Witnesses, Valuation, and Damages: The Expert’s Point of View
  • 2016 BVR – Litigation Dynamics and the Expert’s Role: Valuation & Damages
  • 2016 King and Spalding – Ethics and Experts in International Business, IP Valuation
  • 2016 Hogan Lovells – Ethics and Experts in International Business, IP Valuation
  • 2016 Internal Revenue Service – Intellectual Property Valuation
  • 2015 BVR – Alternative Intellectual Property Valuation Approaches
  • 2015 Clear Law Institute – Intellectual Property Valuation: Techniques to Maximize Accuracy
  • 2014 Clear Law Institute – Valuation of Intellectual Property
  • 2013 The Brand Establishment Conference – Maximizing Brand Value


  • Secured Lending in Intellectual Property, 2nd Edition, LexisNexis Canada: Contributing author with Weston Anson to Kiriakoula Hatzikiriakos, September 2017
  • Rights of Publicity: Analysis, Valuation, and the Law, American Bar Association. Co-authored with Weston Anson, April 2015

Published Articles

  • June 2015 – “Alternate Intellectual Property Valuation Approaches” with Weston Anson and Joshua Cawthorn, les Nouvelles
  • June 2014 – “What is your client really worth? Valuing the licensing potential of celebrities, characters and athletes”, co-authored with Weston Anson and Jemma Samala, The Licensing Book
  • April 2013 – “Putting a price on trademarks: trends in IP valuation and damages calculations”, co-authored with Weston Anson and David Noble, World Trademark Review