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COVID Impact on The Value of Brands and Other IP

  During this pandemic, many brands are being squeezed.  Many large retail chains are closing their stores and seeking protection under bankruptcy laws.  Eventually, many of these will face liquidation or reorganization of their IP assets.  So, the question becomes:  How does this situation affect the valuation of their brands…
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The Underlying Value of Biotech IPOs

  While Covid-19 has brought hospitality and other service sectors to a standstill, the biopharmaceutical IPO market is booming. Royalty Pharma, a company focused on buying biopharmaceutical royalties from drug developers, went public on June 16, 2020 at a value of $2.18 billion. Royalty Pharma’s IPO is the second-largest biopharmaceutical…
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United Airlines: Using IP & Intangible Assets as Collateral

  While covid-19 has negatively impacted businesses across all industries, it has been particularly harsh to airline companies. Burdened with heavy aircraft maintenance and staffing expenses, United Airlines Holdings (“UAL”) recently disclosed in an 8-K filing that it was burning through approximately $40 million in cash per day. To shore…
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The Telemedicine Industry: Coronavirus as a Catalyst for Growth

  Despite being around for several decades, the telemedicine industry has recently gained momentum in response to the coronavirus outbreak. Global Market Insights, a research firm, assessed the value of the telemedicine market at $45 billion in 2019 and estimates this number will increase 19.3% year over year to reach…
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Entertainment in the Time of a Pandemic

  Among other aspects of our lives, the current pandemic has had profound impacts on the way entertainment is consumed which are likely to last beyond when governors elect to reopen states. Nearly all sporting events have been canceled, and movie theaters and concert venues are closed. In mid-April, rumors…
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Tokenization of NBA Contracts

  Professional sports organizations are seeing major changes involving not only players’ intellectual property, but also contract and compensation structures. Spencer Dinwiddie, a guard for the Brooklyn Nets, is attempting to revolutionize the structure of NBA contracts. According to Forbes, Dinwiddie is using a blockchain-based investment platform, where he will…
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Professional Sports and Private Equity – A Belated Duo

  For years, professional athletes have profited by licensing their name, image, and likeness in videogames, trading cards, apparel, and even non-sports related goods and services. However, the scope of sports licensing has been changing over the past few years. Due to technological advancement, digitization, and the rapid growth of…
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The Value of IP and Related Intangibles in the Time of COVID-19

  What assets will maintain value in the current economic environment? Real estate? Property Plant and Equipment? Intellectual Property (“IP”)/Intangible Assets (“IA”)? We all understand that uncertainty depresses value, and in this environment the value of all assets will experience downward pressure.  The question is, which ones are most stable: either because…
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California Cannabis Appellations: Branding Boost Ahead

  When you are dining at a nice restaurant and the sommelier brings out a complimentary glass of Champagne, you know that you are about to drink something authentic – no “sparkling wine” attempting to pass as real Champagne. Soon, cannabis consumers will know that when they purchase their favorite…
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Branding of Wagyu Beef

  With the rise of plant-based meat substitutes such as the Impossible Burger, one may forget about the increased global demand for Japanese Wagyu beef. Characterized by high levels of intra-muscular fat (marbling) and a finer meat texture, Wagyu has become synonymous with the highest quality of beef. In Japanese,…
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