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How do you make your product known? Brand promotion and turning what your company sells into a household name are the key. Household Names How do you get your brands to become household names, like Disney or Nickelodeon? It takes persistence. The Disney Consumer Products Group took in $28.6 billion…

Ahhh… yesterday. As much as we yearn for the good old days, life is constantly changing. Changes in our consumer culture will always translate to change in business methods. Knowing that change is constant, and staying flexible with methods to market products, is what will establish a long and fruitful…

Today’s market brings with it a new reality for brands and their licensed products. CONSOR’s Weston Anson and Jemma Samala looks into the new reality at retail, the impact of social media on brands, and branding and licensing trends. The conclusion is that change is constant. View / Download Article

CONSOR asks – Who Benefits from the Royalties of the Royal Family Brand? A royal wedding… ahhh… so wonderful… so much celebration.. .so much happiness… so much shopping! The amount of royal wedding merchandise and Will & Kate souvenirs is amazing. If so inclined, one can decorate their entire home…

The Convention Establishing the World Intellectual Property Organization was first held on April 26, 1970. Since then, the global community has seen the exponential growth of the importance of intellectual property. WIPO started World Intellectual Property Day in 2000 to help “raise awareness of how patents, copyright, trademarks and design…

Consor Wants to Know: Is It Making a Difference? April 22 marks the annual celebration that we have come to know as Earth Day. In 1970, the first Earth Day was founded by U.S. Senator Gaylord Nelson to inform the public about environmental issues. 40 years later, Earth Day has…

Patent Reform, Satellite Radio and Other IP Hot Topics Leads to Revitalized House Subcommittee Chaired by U.S. Representative Robert Goodlatte, R-VA, the newly reinstated House Subcommittee will focus on intellectual property, copyrights, information technology and antitrust matters under the Digital Millennium Copyright Act (“DMCA”). Formerly titled the House Judiciary Subcommittee…

CONSOR Asks Some Tough Questions About A Functional Betty Boop – What Does A Recent Court Decision Mean to Licensing? The image of Betty Boop conjures up a sense of nostalgia. Created by Max Fleischer in the 1930s, the Betty Boop character has a baby face with big eyes, but…

Marilyn Monroe’s estate has agreed to sell the rights to the iconic celebrity to Authentic Brands Group LLC and NECA Inc. for a reported $30 million. The valuation was based upon a six times revenue multiple, derived from an estimate of roughly $5 million in annual revenues. The purchasers, with…

The Sweet 16 are making their way to the Elite Eight, and then Final Four hits The Road to Cleveland! Consor may have just violated some of the NCAA’s trademark rights by repeating all those commonly used tournament terms. It’s just March Madness really – oops we did it again.…