Blog

Weston Anson takes the reader through the process of negotiating complex licensing agreements. First, Anson covers the process and art of negotiation. Then a look into opportunities on how to extend a licensing program during the renegotiating program. And finally, Anson touches upon hybrid licensing, using one of his own case studies as an example. […]

When the harsh realities of bankruptcy or liquidation descend upon an enterprise, where can the lenders or ultimate stakeholders look to maximize cash or other value beyond the obvious bricks and mortar, inventory, FFE&I and real estate assets? Intellectual capital property or intangible assets? What’s the difference? Not much. In a bankruptcy scenario, the answer […]

In this article, we provide a quick guide to the bundling of assets. We review 15 primary and secondary groups of IP. We touch on the valuation process and look at the basic formula for establishing value… View / Download Article

In virtually every commercial bankruptcy today, the question of intellectual property – identifying, valuing and securitizing it – has become of serious importance. In this article, we provide an overview… View / Download Article

LER interviews Wes Anson, Chairman of CONSOR, on a timely topic — how to value and dispose of intellectual property, information technology and other intangible assets in a bankruptcy environment… View / Download Article

There are key changes and trends affecting the world within the licensing industry. There is a need to adapt to the changes, and to look closely at future growth opportunities as we aim toward the magical year of 2010. View / Download Article

Today, more institutions, events and nonprofit organizations are getting into the licensing business. Weston Anson takes a look into one of the fastest growing segments in the industry, with a special view into The Vatican Library’s licensing program. View / Download Article

Everyone involved with Internet brands is pondering the question of how to maximize the value of their Internet brand and related assets. In this article, CONSOR Chairman Weston Anson writes about what is brand building in the new economy, what are Internet licensing brand assets, and how to leverage the Internet brand. View / Download […]

The giants of licensing and the Internet together create a strong opportunity for those willing to take that step. Weston Anson looks at the brands to watch that will take advantage of the Internet as part of their licensing strategy.

Corporate identity is increasingly a key focus of global companies with aggressive management teams. Too much potential value is locked up in the umbrella brand often referred to as ‘the corporate identity.’ Weston Anson writes about why umbrella corporate brands are increasingly important, how to identify corporate brand value and what are the elements, and […]