Latest IP Valuation & Licensing | Consor IP Expert

“Rebranding as a Catalyst: How Jaguar’s Electric Transformation Aims to Elevate Brand Value”

“From Legacy to Luxury: The High Stakes of Jaguar’s Bold Rebranding Strategy” “Rebranding 101: What Jaguar’s EV Pivot Teaches About Shaping Brand Value” Rebranding is a powerful strategy for companies seeking to redefine their market position, enhance customer perception, or address past challenges. It involves more than just a new…

Nightshade: Can Artists Who ‘Poison’ Their Works Prevent Infringement By AI?

Nightshade: Can Artists Who ‘Poison’ Their Works Prevent Infringement By AI? Digital artists are facing an unprecedented dilemma: they must promote their art using social media, however, doing so potentially leads to their work being scraped and exploited by AI companies without consent. In an attempt to deter this problem,…

Name, Image, Likeness: How NCAA Athletes are Capitalizing on Personal Branding and Trademarks

By: Evan Loker The NCAA’s adoption of a Name, Image, and Likeness (NIL) policy in 2021 marked a transformative shift in collegiate sports, unlocking significant economic potential for student-athletes. This policy allows athletes to profit from their personal brand through endorsements, sponsorships, and other commercial ventures without jeopardizing their eligibility.…

Just released by “Atlantic” magazine

AI & Dead Celebrities New Atlantic article relies on Consor expertise Jeff Anderson, Managing Director of Consor, was recently featured in a new Atlantic article focused on unmasking the ever-evolving world of dead celebrity monetization via name, image, and likeness (NIL) licensing. Given the opportunities created by the widespread introduction…

Why Do You Need a Copyright Expert Witness for Your Case?

Copyright disputes can be challenging, and navigating the complexities of intellectual property (IP) law often requires more than just a basic understanding of your rights. This is where CONSOR comes in. With over 30 years of experience in intellectual property valuation, litigation support, and expert witness services, we help clients…

Why Intellectual Property Matters for Startups?

When starting a new business, especially in emerging sectors like healthcare or e-commerce, one of the most important assets a startup can have is intellectual property (IP). Whether you’re working on an innovative medical device or launching a new online platform, protecting your ideas, creations, and innovations with strong intellectual…

The Role of an Intellectual Property Expert in Innovation

Innovation drives success in modern business. Protecting those innovations, however, requires careful consideration and a specialized skill set. This is where an intellectual property expert plays an important role. At CONSOR, we’ve spent over 30 years helping clients safeguard their innovations through intellectual property (IP) strategies, including IP valuation, licensing…

How a Brand Valuation Expert Boosts Your Business?

Building a strong, successful business requires a firm grasp of your brand’s value. Knowing its true worth goes far beyond simply understanding its popularity or market presence. This is where a brand valuation expert steps in to make a significant impact on your business. Here, we will break down how…

How Much Is Your Trademark Really Worth? A Valuation Guide

Economic Damages in Personal Injury: What You Need to Know

When someone suffers an injury due to another’s negligence, they are often entitled to compensation, especially for their financial losses. This compensation is known as economic damages. At CONSOR, we specialize in providing expert guidance on the valuation of such damages, helping you receive the justice you deserve. Our firm,…

Blog