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Blog

Professional Sports and Private Equity – A Belated Duo

For years, professional athletes have profited by licensing their name, image, and likeness in videogames, trading cards, apparel, and even non-sports related goods and services. However, the scope of sports licensing has been changing over the past few years. Due to technological advancement, digitization, and the rapid growth of esports,…
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The Value of IP and Related Intangibles in the Time of COVID-19

What assets will maintain value in the current economic environment? Real estate? Property Plant and Equipment? Intellectual Property (“IP”)/Intangible Assets (“IA”)? We all understand that uncertainty depresses value, and in this environment the value of all assets will experience downward pressure.  The question is, which ones are most stable: either because of…
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Branding of Wagyu Beef

With the rise of plant-based meat substitutes such as the Impossible Burger, one may forget about the increased global demand for Japanese Wagyu beef. Characterized by high levels of intra-muscular fat (marbling) and a finer meat texture, Wagyu has become synonymous with the highest quality of beef. In Japanese, “Wagyu”…
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Fair Pay to Play Act – College Athlete Endorsement Income

Under existing NCAA bylaws, a student athlete is deemed ineligible if they accept any form of endorsement compensation. That policy took a hit recently when the California state Senate voted 39-0 in favor of the ‘Fair Pay to Play Act’, and on Sunday, California’s Governor, Gavin Newsom, signed the bill with great fanfare on…
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Beyond Meat – Patent vs. Trade Secret

Beyond Meat, a food company founded on plant-based meat-substitute products recently went public and unveiled the “Beyond Burger,” rumored to taste and even “bleed” similar to a traditional meat-based burger. Since Beyond Meat’s IPO on May 2, 2019, the stock has risen over 500% as of the time of this…
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Famous Disney Marks Headed to the Public Domain

The clock is ticking for Mickey Mouse ‒ the world’s most beloved animated rodent. January 1st, 2024 marks the expiration date of the copyright for Walt Disney’s legendary short film Steamboat Willie. The film, as well as the characters therein, will forever become part of the public domain to be used…
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Intellectual Property Underpins Cannabis Business Value

IP Underpins Cannabis Business Value and Fuels Growth Opportunities   As cannabis becomes legal across the US and other countries, the black or gray markets of the past begin to fade away. However, cannabis remains a commodity. This in turn presents a unique opportunity for businesses to differentiate themselves through…
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IP Differentiates and Adds Value to Cannabis Investment

Cannabis is essentially an undifferentiated commodity product. If competitive cannabis businesses want to create any amount of sustainable market share, they will need to differentiate their products via branding, brand extension, and licensing of all their IP. As cannabis is legalized across the country, the black and gray markets of…
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