Register to receive a consultation or call 800-454-9091
CONSOR IP ExpertsCONSOR IP ExpertsCONSOR IP Experts
(Mon-Fri)
info@consor.com
La Jolla, CA 92037
CONSOR IP ExpertsCONSOR IP ExpertsCONSOR IP Experts

Articles

What Is Your Client Really Worth?

Licensing trends reflect society’s cultural preferences, and are phenomena that continue to grow. Especially in today’s digital world, with the exponential rate in the growth of information sharing, the expansion in consumers’ awareness of brand personalities and their licensed products is sure to continue to skyrocket. Brand personalities include those of celebrities, characters, and athletes. […]
Read More

Intellectual Property Valuation Methods

Before we can properly discuss what methods are used to value a business’ or individual’s intellectual property and intangible assets, we should first discuss what actually has value. What Has Value? CONSOR specializes in the valuation of intellectual property and intangible assets. However, many times companies are unsure about what intangible assets in their portfolio […]
Read More

Technology Equals Licensing Explosion

The world is moving faster and becoming more technology-driven, but just as technology grows, so will the platform for licensing. Brand owners and licensing representatives have to step up the pace, look forward, and prepare. In this article for The Licensing Book, CONSOR looks into how technology has changed the way we do business, how […]
Read More

The Multiple Roles and Types of Experts

Weston Anson has had over 25 years of experience in the field of intellectual asset consulting, and in providing expert testimony. In this excerpt from his latest book Expert Witnesses, Valuations, and Damages: The Expert’s Point of View, Mr. Anson provides a summary of the many roles and types of expert witnesses that are available […]
Read More

Trademark/Brand Infringement Damages

Putting a Price on Trademarks: Trends in IP Valuation and Damages Calculations IP valuation is still a controversial issue, with a variety of different methodologies and a few hard-and-fast rules. However, US courts appear to be taking a more active role in helping to ensure that damages awards more closely reflect the value of the […]
Read More

Valuing A Celebrity’s Right of Publicity

The CONSOR team of Weston Anson, Lacy J. Lodes, esq., and David Noble discuss the patchwork of rights of publicity laws. Unlike Patent, trademark and copyright laws, rights of publicity are governed by state statutes and common-law decisions, not a single federal statute. Similar to valuing other types of intellectual property, right of publicity valuations […]
Read More

Simplicity in Global IP Valuation

In coordination with the Global Technology Impact Forum held in Geneva, Switzerland, CONSOR Chairman Weston Anson and Brian Buss wrote about their take on simplified global IP valuation standards, a key topic for the forum. View / Download Article
Read More

Virality Builds Brands

In conjunction with the annual Licensing Show held in Las Vegas, the Licensing Book publishes their summer issue to inform attendees of current licensing trends. CONSOR’s Weston Anson and Lacy J. Lodes, Esq., contributed the State of the Industry article entitled 2012: Virality Builds Brands – Change Accelerates as Apps, Social Media, and DTC Build […]
Read More

Launching New Licensed Products by Collaborating Through Social Media

We have seen the impact of social media grow exponentially in the past few years, especially in the business arena. Social media has been a major influence in brand development, eventually trickling down to many brands’ licensed products. In continuing this series about social media and licensing, Weston Anson and Jemma Samala decided there was […]
Read More

The New Social Media Darling for Consumers and Licensors

The first installment of this new series on Social Media discussed the basics of social media and its importance to licensing by building brand value and new licensees. It also mentioned that there would probably be additional social media platforms discovered by the end of our series. Well, as predicted, a platform has jumped to […]
Read More