Articles

How have celebrity scents become huge licensing opportunities? Do you smell that? Fee-fi-fo-fum, I smell the growth of celebrity scents. Yes, not only is celebrity licensing in general seeing tremendous growth opportunities, but in particular, the business of licensing celebrity scents is experiencing a steady rise. Growth Areas for Fragrances… and Celebrities One of the […]

The pre-planning for any litigation or bankruptcy filing should include a decision on whether an expert witness is needed. This decision should be made as early as possible, since an expert can add value in the initial stages of a reorganization. Practitioners and litigators can maximize the value of their expert witnesses at the following […]

Licensing trends reflect society’s cultural preferences, and are phenomena that continue to grow. Especially in today’s digital world, with the exponential rate in the growth of information sharing, the expansion in consumers’ awareness of brand personalities and their licensed products is sure to continue to skyrocket. Brand personalities include those of celebrities, characters, and athletes. […]

Before we can properly discuss what methods are used to value a business’ or individual’s intellectual property and intangible assets, we should first discuss what actually has value. What Has Value? CONSOR specializes in the valuation of intellectual property and intangible assets. However, many times companies are unsure about what intangible assets in their portfolio […]

The world is moving faster and becoming more technology-driven, but just as technology grows, so will the platform for licensing. Brand owners and licensing representatives have to step up the pace, look forward, and prepare. In this article for The Licensing Book, CONSOR looks into how technology has changed the way we do business, how […]

Weston Anson has had over 25 years of experience in the field of intellectual asset consulting, and in providing expert testimony. In this excerpt from his latest book Expert Witnesses, Valuations, and Damages: The Expert’s Point of View, Mr. Anson provides a summary of the many roles and types of expert witnesses that are available […]

Putting a Price on Trademarks: Trends in IP Valuation and Damages Calculations IP valuation is still a controversial issue, with a variety of different methodologies and a few hard-and-fast rules. However, US courts appear to be taking a more active role in helping to ensure that damages awards more closely reflect the value of the […]

The CONSOR team of Weston Anson, Lacy J. Lodes, esq., and David Noble discuss the patchwork of rights of publicity laws. Unlike Patent, trademark and copyright laws, rights of publicity are governed by state statutes and common-law decisions, not a single federal statute. Similar to valuing other types of intellectual property, right of publicity valuations […]

In coordination with the Global Technology Impact Forum held in Geneva, Switzerland, CONSOR Chairman Weston Anson and Brian Buss wrote about their take on simplified global IP valuation standards, a key topic for the forum. View / Download Article

In conjunction with the annual Licensing Show held in Las Vegas, the Licensing Book publishes their summer issue to inform attendees of current licensing trends. CONSOR’s Weston Anson and Lacy J. Lodes, Esq., contributed the State of the Industry article entitled 2012: Virality Builds Brands – Change Accelerates as Apps, Social Media, and DTC Build […]