Articles

We have seen the impact of social media grow exponentially in the past few years, especially in the business arena. Social media has been a major influence in brand development, eventually trickling down to many brands’ licensed products. In continuing this series about social media and licensing, Weston Anson and…

The first installment of this new series on Social Media discussed the basics of social media and its importance to licensing by building brand value and new licensees. It also mentioned that there would probably be additional social media platforms discovered by the end of our series. Well, as predicted,…

Wes Anson takes a look into the role of social media in licensing in the Praxis column for The Licensing Journal. In this article entitled “The Role of Social Media and New Social Trends in Licensing”, Anson discusses the importance of social media in today’s licensing environment. View / Download…

CONSOR recently wrote about the growing food licensing industry in India for the Licensing India’s Retailer December 2011 issue. The article discusses the unique aspects of food licensing, trends and tips. View / Download Article

Today’s market brings with it a new reality for brands and their licensed products. CONSOR’s Weston Anson and Jemma Samala looks into the new reality at retail, the impact of social media on brands, and branding and licensing trends. The conclusion is that change is constant. View / Download Article

Optimism is no longer just a coping mechanism in a slumping industry. It’s now a realistic outlook for the immediate future of licensing. The hemorrhaging is done, and the licensing industry is close to stabilizing. In short, we think the crisis is over. However… View / Download Article

A basic understanding of intellectual property is a must for every attorney, regardless of area of practice. YourABA spoke with Weston Anson to learn more about valuation of intellectual property, licensing, and how intellectual property is changing. View / Download Article

A fundamental shift is taking place in the automotive industry. CONSOR’s Weston Anson and Fernando Torres discusses the changes in the industry and the impact on automotive brands and trademarks. View / Download Article

“BRAND” has become the code word in licensing. The touchstone, cure-all and magic potion that everyone desperately uses to describe their property or program. There is a naïve belief that “branding” is the powerful talisman that will solve each person’s licensing problems, and that branding will restore light to our…

The “Intangible Asset Economy,” describes the environment in which corporations operate today. Financial and economic reporting and control systems continue to have trouble keeping pace with this new Intangible Asset Economy. Examples of the issues raised in our financial reporting system, and in the related disclosure requirements for companies with…