Articles

The licensing world seems to be buzzing with a positive, upbeat attitude about the direction of the industry. At first look, you will notice licensing show attendees smiling and talking about successful licensing programs. However, if you are able to corner someone and ask them how they are really feeling…

The U.S. brand licensing industry is in crisis and unless action is taken quickly, things will continue to stagnate if they do not get even worse. Brand has become the code word in licensing. Weston Anson writes about how the licensing industry cannot rely on “branding” alone. View / Download…

The atmosphere at trademark or brand licensing shows are, at the surface, upbeat and positive about the industry. Probe further, and we find alarming trends and changes in basic conditions and constraints under which licensors and licensees must work. Weston Anson writes about both real and imagined licensing trends, and…

Appropriate valuation methodologies must be employed to allow affiliated companies’ use of intellectual property and other intangible assets to be adequately compensated through market-based licensing arrangements and fees.Transfer pricing is the practice by which the price or fee for use of an asset is established for transfer from one affiliated…

The value of celebrity images and rights of publicity have been increasingly important when doing deals or in litigation. Weston Anson takes two case studies from his IP valuation practice, to help readers understand real world situations and valuation trends. View / Download Article

Weston Anson and Chaitali Ahya discusses the process of transfer pricing for intellectual property and intangible assets. Specifically cost-sharing arrangements and establishment of intercompany royalty rates within the IRS and EU regulations. As an IP consulting firm, CONSOR is regularly asked to assist client’s tax counsel with information regarding the…

The IP rights belonging to a well-managed, buoyant company will be worth a lot more than those owned by a business on the verge of bankruptcy. The key to a successful IP valuation therefore is to understand the reasons why it is being done in the first place. Weston Anson…

As intellectual capital will continue to play a larger and larger role in all business deals in industrialized nations, lenders and other banking interests must learn to both understand the assets and understand how to finance them… View / Download Article

The accelerating pace of bankruptcy is alarming to us all from a business point of view. However, from an intellectual property point of view, it raises a bigger and brighter red flag: In bankruptcy, who owns the licenses and the intellectual property controlled by the company going bankrupt? In virtually…

Weston Anson takes the reader through the process of negotiating complex licensing agreements. First, Anson covers the process and art of negotiation. Then a look into opportunities on how to extend a licensing program during the renegotiating program. And finally, Anson touches upon hybrid licensing, using one of his own…