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Articles

Trademark Valuation

7 Key Metrics to Consider in Trademark Valuation

7 Key Metrics to Consider in Trademark Valuation Trademark valuation does not involve a simple calculation but is a complex process that depends on several factors. It is crucial when evaluating businesses that would like to exploit their intellectual property properly. The Importance of Trademark Valuation Trademark valuation is a…
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Adapting Your Brand Positioning Strategy for Changing Markets

Adapting Your Brand Positioning Strategy for Changing Markets:

In the ever-evolving landscape of business, one constant remains – change. Markets are fluid entities, shaped by a myriad of forces that can seem as unpredictable as the tides. From groundbreaking innovations to shifting cultural tides, the factors that influence consumer behaviour are in a perpetual state of flux. In…
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Value Implications for AI-Derived Works

Last month, the U.S. Copyright Office revoked copyright protection for AI-generated images used by Kris Kashtanova in their comic book Zarya of the Dawn. The Copyright Office claims that upon review, the fact that the images were not made by a human renders them inadmissible for copyright protection. Yet, despite…
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Repost: INTA Features

NFTs, Brands and the Metaverse – Coauthored by Weston Anson NFTs, or non-fungible tokens, were one of the biggest digital trends of 2021. They continue to shake up the entire intellectual property (IP) community as more brand owners attempt to understand how to use them and the metaverse to engage…
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Are Photographic Copyrights Protected? Fair Use Examined

Sedlik v. Von Drachenberg Does tattooing copyrighted photographs amount to infringement? It will be up to a jury to make that determination in the upcoming trial Sedlik v. Von Drachenberg. The plaintiff, Mr. Jeffrey Sedlik, claims that celebrity tattoo artist Ms. Katherine Von Drachenberg, professionally known as Kat Von D,…
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ABA – IPL Fall Conference Interview Series: Weston Anson

  Weston Anson, Chairman of CONSOR IP Experts, recently participated as a keynote speaker for the ABA – IP Law Fall 2021 Conference. Ahead of the conference, Mr. Anson was interviewed by two law students, Bernell J. Alexander III and John Pierce, on the topic of NFTs and the role…
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The Resilience of Copyrights

  The experts at CONSOR have integrated data from the most reputable sources in the intellectual property industry to bring together four decades of royalty rate metrics. The accompanying graph combines sources such as Royalty Stat, Licensing Executives Society, Licensing International, Licensing Economics Review, and CONSOR’s own proprietary database to…
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Texas Froze: Necessity is the Mother of Invention

  Over the past week large parts of the country have been devastated by an unprecedented cold front. In Texas, Dallas, Houston, and San Antonio all faced single digit temperatures, the lowest reached in 30 years.[1] At the same time, power grid failures left millions without electricity.[2] ERCOT, the Electric Reliability…
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Shift in Coffee Consumption Trends

  Coffee is a primary driver of worker productivity. However, in wake of COVID-19 and work from home ordinances, many individuals were cut off from their daily caffeinated beverage of choice at the office. As individuals working from home seek their daily dose of coffee to boost productivity, we expect…
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Blockchain Enables Increased Profits for Trademark Holders

  Blockchain can enable companies to control their brands and make their TM/trademark products more attractive and valuable — particularly in consumer facing industries such as pharmaceuticals, fashion and apparel, retail, automotive and consumer electronics. In this swiftly changing retail and distribution environment, blockchain in brand management becomes imperative. With…
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