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Articles

Valuing IP in a Bankruptcy

LER interviews Wes Anson, Chairman of CONSOR, on a timely topic — how to value and dispose of intellectual property, information technology and other intangible assets in a bankruptcy environment… View / Download Article
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2010: The Future of Licensing

There are key changes and trends affecting the world within the licensing industry. There is a need to adapt to the changes, and to look closely at future growth opportunities as we aim toward the magical year of 2010. View / Download Article
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Institutional Licensing is Poised for Growth

Today, more institutions, events and nonprofit organizations are getting into the licensing business. Weston Anson takes a look into one of the fastest growing segments in the industry, with a special view into The Vatican Library’s licensing program. View / Download Article
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Using Licensing and Leverage to Maximize Internet Brand Values

Everyone involved with Internet brands is pondering the question of how to maximize the value of their Internet brand and related assets. In this article, CONSOR Chairman Weston Anson writes about what is brand building in the new economy, what are Internet licensing brand assets, and how to leverage the Internet brand. View / Download […]
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On the Net

The giants of licensing and the Internet together create a strong opportunity for those willing to take that step. Weston Anson looks at the brands to watch that will take advantage of the Internet as part of their licensing strategy.
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Corporate Identity – Value and Valuation

Corporate identity is increasingly a key focus of global companies with aggressive management teams. Too much potential value is locked up in the umbrella brand often referred to as ‘the corporate identity.’ Weston Anson writes about why umbrella corporate brands are increasingly important, how to identify corporate brand value and what are the elements, and […]
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A Primer on Food and Beverage Brand Licensing

While some licenses can be successful without a great deal of care and feeding, food and beverages operate under a different set of rules. For licensing activities in that burgeoning segment to be successful, a more focused, disciplined approach is required than for promotional, event, character or sports licensing. Licensing agency veteran Weston Anson explains […]
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