Social Media Sells Anything
We have become a society demanding instant gratification, thanks to the accessibility of the Internet and the popularity of Facebook and Twitter. The following social media avenues have become instant methods of brand promotion.
“Like”
Go to anyone’s Facebook page and you see the thumbs up symbol and the number of people that like a particular item. It could just be an individual’s post, or it could be the sponsored ads shown on the side. Macy’s does an excellent job of selling on its Facebook page. So far more than 1.8 million people like Macy’s page.
That’s how we knew it was time to shop for Lancôme cosmetics in order to get that cute little tote bag with gift products. Facebook sells, and getting liked is a key ingredient to how retailers can promote to the savvy customer.
Tweet This
Whether or not you prefer to use celebrities in advertising campaigns, they are gaining popularity as endorsers on Twitter. Jersey Shore reality show star Nicole Polizzi, aka Snooki, usually promotes her own line of slippers and jewelry, but when she tweets about other products more than 2 million people will see it.
If Ashton Kutcher, who has more than 6.8 million followers, or Charlie Sheen, who has more than 4 million followers, mentions products or places, surely it will have an impact on sales.