In a public hearing before the copyright board, XM/SIRIUS selected CONSOR’s valuation and licensing team to establish appropriate copyright royalty rates for non-music programming. The three person panel elected to adopt CONSOR’s valuation recommendations as the basis for ongoing royalties—thus saving XM/SIRIUS billions of dollars in royalties over the next decade.
During the assignment, CONSOR analyzed and valued the intangible brand asset components of several important non-music programs, including Howard Stern, Martha Stewart, NASCAR, Oprah, and Major League Baseball, and Sirius. CONSOR reviewed the contracts, researched the commercial valuation techniques to the value components of each contract. CONSOR was also asked to respond to the questions from the Court as to the valuation of the promotional and other aspects of the non-music programming contracts put at issue by SoundExchange in this proceeding.