CONSOR Intellectual Asset Management has been retained to manage the marketing and sales initiative for the intellectual property and other intangible assets of Friedman’s Jewelers and Crescent Jewelers.
The first Friedman’s store opened in Savannah, Georgia in 1920. By the late 1990s, Friedman’s Inc. had become the largest specialty retailer of jewelry in the nation with over 390 locations in 23 southeastern, southwestern and midwestern states. Another force in the industry, Crescent Jewelers was founded in 1935 with the opening of the first store in Oakland, California and had expanded to 123 stores in three western states by the early 2000s. In 2006, Friedman’s Inc. purchased Crescent Jewelers and together they became the leading US operator of jewelry stores with over 475 stores in 20-plus states generating over $435 million dollars in annual revenue.
Friedman’s Jewelers and Crescent Jewelers together represent over 150 years of experience in the jewelry industry. “This is a unique opportunity for a new owner to leverage the awareness of two value-based jewelry brands,” said Doug Bania, Director of Business Development, CONSOR. “The ability to capitalize on the goodwill of these brands that are instantly recognizable to consumers can be invaluable to both established jewelers and newcomers to the industry.”
The diverse intellectual property portfolio being sold includes marquee U.S. registered trademarks such as “Friedman’s Jewelers” and “Say it with Diamonds”, as well as domain names such as friedmans.com and crescentjewelers.com, among other related, intangible assets.