IP Underpins Cannabis Business Value and Fuels Growth Opportunities
As cannabis becomes legal across the US and other countries, the black or gray markets of the past begin to fade away. However, cannabis remains a commodity. This in turn presents a unique opportunity for businesses to differentiate themselves through their IP. This commoditization of the cannabis industry has led to many new forms of cannabis and cannabis related products: edibles, CBD products, oils, creams, lighting/hydration systems, evolving growing techniques, and branded smoking products. Commoditization of cannabis calls for creativity in the development of intellectual property. Continue Reading…