Weston Anson, Justin Skinner and KC Moffatt of CONSOR tackle this volatile topic in a new article from The Licensing Book:
Optimism is no longer just a coping mechanism in a slumping industry, but rather a realistic outlook for the immediate future of licensing. The hemorrhaging is done, and the licensing industry patient is close to being stabilized. In short, we think the crisis is over. However, the licensing business has a different form and focus to be sure – leaner, lighter, tougher, and with fewer properties and fewer retailers; but, with more clever and realistic tactics. The economic downturn has enabled the cleansing of inefficiencies and unsustainable practices in the industry, and has rewarded creativity and ingenuity. In the article, CONSOR professionals discuss a number of encouraging areas in licensing, and explain where opportunity lies within a few areas where some see discouragement.