If you could look into a crystal ball and see into the future, you’d be a very rich man or woman. Why?
The LIMA Annual Global Licensing Study announced last year that global retail sales of branded licensed goods reached more than $240 billion. However, Amazon’s net revenue in 2015 was more than $107 billion. This is almost $100 billion more than it was just 10 years earlier in 2005, when it was only $8 billion. Amazon is the world’s largest online retailer, with internet technology driving its success. Predicting the future of licensing and retailing is a skill we all have to master in a rapidly changing world that is increasingly driven by technology.