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Technology Equals Licensing Explosion

The world is moving faster and becoming more technology-driven, but just as technology grows, so will the platform for licensing. Brand owners and licensing representatives have to step up the pace, look forward, and prepare. In this article for The Licensing Book, CONSOR looks into how technology has changed the way we do business, how it will forge new co-branding partnerships, and how brands will need to make choices and adapt in order to survive. This is the fifth annual featured article CONSOR has writen for The Licensing Book’s special Licensing Show edition.