The first installment of this new series on Social Media discussed the basics of social media and its importance to licensing by building brand value and new licensees. It also mentioned that there would probably be additional social media platforms discovered by the end of our series. Well, as predicted, a platform has jumped to the forefront of social media— Pinterest . In this article, Wes Anson and Jemma Samala discusses the imporatnace of Pinterest to brands, and its visual and immediate impact.