Lenders, creditors and turnaround professionals recognize the value of a trademark or brand. However, many do not realize that there are other pieces of intellectual property controlled by companies of all sizes. This session will look at unlocking value from alternative assets in turnaround and/or bankruptcy situations. The discussion will focus on trademarks, intellectual property, brands and more. Weston Anson will join an expert panel of valuation and intellectual property professionals to discuss case studies and explore strategies that have worked.