Register to receive a consultation or call 800-454-9091
CONSOR IP ExpertsCONSOR IP ExpertsCONSOR IP Experts
(Mon-Fri)
info@consor.com
La Jolla, CA 92037
CONSOR IP ExpertsCONSOR IP ExpertsCONSOR IP Experts

Using Licensing and Leverage to Maximize Internet Brand Values

Everyone involved with Internet brands is pondering the question of how to maximize the value of their Internet brand and related assets. In this article, CONSOR Chairman Weston Anson writes about what is brand building in the new economy, what are Internet licensing brand assets, and how to leverage the Internet brand.