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Valuation of IP for Acquisitions and Brand Value Enhancement

Active brands, dormant brands, and languishing brands are changing hands in an increasingly competitive marketplace. As a new wave of businesses, venture firms, and private equity funds seek to exploit a “pure” licensing business model by buying these properties, the opportunities and complexities of valuations in this space continue to grow. In “IP Valuations for Licensed Property Acquisitions” CONSOR experts Weston Anson and Jeff Anderson will explore the methodologies available when valuing licensed properties for acquisition or sale. Under the moderation of licensing expert Ira Mayer, this presentation will address how to evaluate competitive advantage, premium pricing, return on assets employed, profit splits, and other nuances to the business of licensing brands.