In conjunction with the annual Licensing Show held in Las Vegas, the Licensing Book publishes their summer issue to inform attendees of current licensing trends. CONSOR’s Weston Anson and Lacy J. Lodes, Esq., contributed the State of the Industry article entitled 2012: Virality Builds Brands – Change Accelerates as Apps, Social Media, and DTC Build Brands.
Virality Builds Brands
Recent Posts
What Drives the Valuation of Celebrity Brands in Today’s Market?
September 11, 2025
How Working with True IP Experts Changes Everything for Your Business?
September 11, 2025
How Celebrity Valuation Works: Behind the Numbers of Fame?
August 26, 2025
Schedule Your Free Consultation
Speak with our experts and protect your ideas with confidence.
Table of Contents
