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Adapting Your Brand Positioning Strategy for Changing Markets

Adapting Your Brand Positioning Strategy for Changing Markets:

In the ever-evolving landscape of business, one constant remains – change. Markets are fluid entities, shaped by a myriad of forces that can seem as unpredictable as the tides. From groundbreaking innovations to shifting cultural tides, the factors that influence consumer behaviour are in a perpetual state of flux. In…
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Intellectual Property Valuation Trends: What to Expect in 2024

Intellectual property (IP) – things like trademark valuation, patents, copyrights, and trade secrets – has become one of the most important assets for companies in the 21st century. With the fast pace of change in technology and innovation, there is more and more focus on how valuable IP rights are.…
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Building Brands, Building Futures: Consor’s Marketing Insights

Building Brands, Building Futures: Consor’s Marketing Insights Brand building is essential for any business looking to establish itself and thrive in the long run. As a leading marketing consultancy, we at Consor understand what it takes to build powerful brands that resonate with target audiences. Our decades of experience across…
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From Concept to License: The Journey of Copyright in the Digital Age

The Digital Revolution has transformed the way creative works are produced, distributed, and consumed. For creators and owners of intellectual property, this brave new world brings both exciting opportunities and complex challenges when it comes to protecting and profiting from their creations. As an intellectual property consultant specializing in valuation…
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The Art and Science of IP Valuation: Strategies for Success

In today’s knowledge-based economy, intellectual property (IP) has become a crucial asset for businesses across industries. But determining the monetary value of IP requires blending together science and creativity. It requires the best IP valuation firm to determine accurate values of intangible assets. This is essential for strategic business planning,…
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Intellectual Property Underpins Cannabis Business Value

IP Underpins Cannabis Business Value and Fuels Growth Opportunities   As cannabis becomes legal across the US and other countries, the black or gray markets of the past begin to fade away. However, cannabis remains a commodity. This in turn presents a unique opportunity for businesses to differentiate themselves through…
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IP Differentiates and Adds Value to Cannabis Investment

Cannabis is essentially an undifferentiated commodity product. If competitive cannabis businesses want to create any amount of sustainable market share, they will need to differentiate their products via branding, brand extension, and licensing of all their IP. As cannabis is legalized across the country, the black and gray markets of…
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How Technology and the Courts are Changing IP Valuation

Intellectual property valuation methodologies are constantly changing and adapting to the fast pace of technology. An increased level of scrutiny has recently been placed on intellectual property portfolios. The need for increased professionalism in valuation, oversight, and security continues to grow. As the court system, especially the Supreme Court, has…
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Chevron Trademark Infringement

Background   CONSOR was retained on behalf of Chevron Corporation to provide an opinion regarding the value of the Chevron, Texaco, Havoline, URSA, and other trademarks (collectively the “Chevron Trademarks”) that had been subject to an embargo order in Ecuador. The Chevron Trademarks were being used in Ecuador for the…
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