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Blog

Branding is Not Enough in the Licensing Industry

The U.S. brand licensing industry is in crisis and unless action is taken quickly, things will continue to stagnate if they do not get even worse. Brand has become the code word in licensing. Weston Anson writes about how the licensing industry cannot rely on “branding” alone. View / Download Article
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The Silent Crisis in the Licensing Industry

The atmosphere at trademark or brand licensing shows are, at the surface, upbeat and positive about the industry. Probe further, and we find alarming trends and changes in basic conditions and constraints under which licensors and licensees must work. Weston Anson writes about both real and imagined licensing trends, and what the industry may see […]
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Landmark Decision: No More Georgia-Pacific

The Georgia-Pacific Corp. v. U.S. Plywood Corp. case in 1970 established a list of 15 factors to be considered when calculating royalty rates, resulting in the Georgia-Pacific factors. Now those untouchable rules have collapsed, after Middle District of Florida Judge Hernandez Covington allowed the plaintiff’s damages expert, CONSOR Chairman Weston Anson to offer royalty rate […]
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IP Transfer Pricing

Appropriate valuation methodologies must be employed to allow affiliated companies’ use of intellectual property and other intangible assets to be adequately compensated through market-based licensing arrangements and fees.Transfer pricing is the practice by which the price or fee for use of an asset is established for transfer from one affiliated company to another. CONSOR’s Weston […]
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Value of a Musician’s Estate and Celebrity Image

The value of celebrity images and rights of publicity have been increasingly important when doing deals or in litigation. Weston Anson takes two case studies from his IP valuation practice, to help readers understand real world situations and valuation trends. View / Download Article
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How to Make Transfer Pricing Work for IP and Intangible Assets

Weston Anson and Chaitali Ahya discusses the process of transfer pricing for intellectual property and intangible assets. Specifically cost-sharing arrangements and establishment of intercompany royalty rates within the IRS and EU regulations. As an IP consulting firm, CONSOR is regularly asked to assist client’s tax counsel with information regarding the establishment of intercompany royalty rates […]
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Accurate IP Valuation in Multiple Environments

The IP rights belonging to a well-managed, buoyant company will be worth a lot more than those owned by a business on the verge of bankruptcy. The key to a successful IP valuation therefore is to understand the reasons why it is being done in the first place. Weston Anson and Daryl Martin will answer […]
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Valuing IP Assets in Bankruptcy

The accelerating pace of bankruptcy is alarming to us all from a business point of view. However, from an intellectual property point of view, it raises a bigger and brighter red flag: In bankruptcy, who owns the licenses and the intellectual property controlled by the company going bankrupt? In virtually every bankruptcy situation today, the […]
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Negotiating Complex Licensing Agreements

Weston Anson takes the reader through the process of negotiating complex licensing agreements. First, Anson covers the process and art of negotiation. Then a look into opportunities on how to extend a licensing program during the renegotiating program. And finally, Anson touches upon hybrid licensing, using one of his own case studies as an example. […]
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