Articles

We have seen the impact of social media grow exponentially in the past few years, especially in the business arena. Social media has been a major influence in brand development, eventually trickling down to many brands’ licensed products. In continuing this series about social media and licensing, Weston Anson and…

The British Army took control…of their brand assets As any organisation grows they are almost certain to collect a large selection of images, logos and other branding resources. The various copyrights, licenses and internal policies attached to each of these branding tools can easily start to get confusing, particularly when…

Many people ask CONSOR the question: what is licensing? In simple terms, licensing grants the right to a second party to use a trademark, patent, process or copyright for a given product or service, for a given period of time, in a specific territory. The history of licensing dates back…

Consor predicts Hunger Games to be the next big licensing property since Harry Potter. The Hunger Games franchise began with page one. Consor thinks the author may have been developing the licensing strategy while writing the book. Licensing strategies pull from the main property and create products that fit. The…

There is no doubt that the basic premise of licensing is changing: The old methods of distribution, the old pricing systems, the old royalty rate ranges, the old relationships, the old selling and on-shelf periods, the old delivery systems to consumers – everything is in flux. It is also clear…

The first installment of this new series on Social Media discussed the basics of social media and its importance to licensing by building brand value and new licensees. It also mentioned that there would probably be additional social media platforms discovered by the end of our series. Well, as predicted,…

Wes Anson takes a look into the role of social media in licensing in the Praxis column for The Licensing Journal. In this article entitled “The Role of Social Media and New Social Trends in Licensing”, Anson discusses the importance of social media in today’s licensing environment. View / Download…

CONSOR recently wrote about the growing food licensing industry in India for the Licensing India’s Retailer December 2011 issue. The article discusses the unique aspects of food licensing, trends and tips. View / Download Article

When an addiction to social gaming turns into a product endorsement: the case of Alec Baldwin getting thrown off a plane due to Words with Friends. Here we go again – a celebrity’s actions go overboard and he is actually thrown off a plane. If you haven’t heard through your…

CONSOR feels bad for Thanksgiving. Thanksgiving tends to get lost between the fantasy of Halloween and the abundance of Christmas. Who could blame retailers – there is only so much time companies can devote to advertising campaigns. But some brands can capitalize on the lack of attention given to Thanksgiving.…