Insights & Expert Articles | Consor IP Expert

Forbes: Top 25 Intellectual Property Valuation Firms

The world has changed dramatically in the past several decades with more and more of a company’s value attached not to factories, machines, or hard assets but rather the companies’ ideas, processes, and designs – their intellectual property. However, being intrinsically intangible, intellectual properties are far more difficult to value…

Moving Forward by Looking Back

Nostalgia is defined as a wistful or excessively sentimental yearning for or return to some past period. What groups drive licensing sales? Millennials: a large consumer group composed of those born between the early 1980s and the early 2000s; Generation X: those born right before the millennials, between 1965 and…

IP Valuation: The Income Approach

At first glance, the income approach methodology appears very simple because it is based on determining the future income streams that can be, or will be, generated from the intellectual property or intangible assets being valued. The income approach is a widely-used IP valuation methodology; however, it can be complex,…

IP Valuation Series: What has Value?

WHAT HAS VALUE? CONSOR specializes in the valuation of intangible assets and intellectual properties. However, many times companies are unsure about what intangible assets in their portfolio have “value”? A starting point is defining what are intangible assets and what are intellectual properties. One key difference is that an intellectual…

IP Valuation: The Market Approach

CONSOR’s last post in the IP Valuation series concentrated on the Cost Approach. Another important valuation methodology to use is the Market Approach. Remember, it is important that at the beginning of the valuation process, all the different methodologies available to value the particular set of intangible assets are considered.…

IP Valuation: VALMATRIX® Analysis

The proprietary system VALMATRIX® Analysis Technique, was developed by CONSOR more than two decades ago. It uniquely employs a matrix of the most important predictors of value for a trademark, patent, or piece of software. The technique is an integral part of the royalty rate, competitive environment, and comparable transaction…

IP Valuation Method – The Cost Approach

Once portfolios of intellectual properties and intangible assets have been determined, then the process of placing value on those assets can begin. At the beginning of the valuation process, it is prudent that all the different methodologies available to value the particular set of intangible assets are considered. Four methodologies…

Rights of Publicity and the Celebrity Brand – Dead or Alive

Licensing trends reflect society’s cultural preferences, and are phenomena that continue to grow. Especially in today’s digital world with the exponential rate in the growth of information sharing, the expansion in consumers’ awareness of brand personalities and their licensed products is sure to continue to skyrocket. Brand personalities include those…

‘Delebrity’ Licensing

The right of publicity happens everywhere you look. Yet when you mention the term, most people will give you a quizzical look. What is Right of publicity you ask? And how does it fit into the licensing industry? Basically it’s a person’s inherent right to make money out of his…

Technology: Driving Licensing & Retail In 2016

If you could look into a crystal ball and see into the future, you’d be a very rich man or woman. Why? The LIMA Annual Global Licensing Study announced last year that global retail sales of branded licensed goods reached more than $240 billion. However, Amazon’s net revenue in 2015…