Services

How Licensing Maximizes Brand Value A marketing strategy undertaken by numerous companies in which corporate management takes a broad, strategic marketing view of the future of their companies via their trademarks and brands. Companies that utilize this strategy are able to capitalize on the foundation of strong and well-established trademarks…

Technology, pharmaceuticals, and other patented assets provide the competitive edge enjoyed by many of the strongest performing companies in the new economy. We can help corporations and other organizations identify and understand all of the intangibles that make their patents as effective as possible, including associated proprietary techniques, trade secrets,…

Of the various terms that are negotiated in license agreement, royalty rates and minimum guarantees are the terms that will have the greatest impact on your bottom line. The same is true whether you are the licensor or licensee. CONSOR will act as your advocate in negotiations to arrive at…

A symbiotic relationship between licensor and licensee that results in efficiencies in the marketplace. Licensing permeates the retail marketplace as evidenced by the billions of dollars in annual retail sales of licensed goods. By utilizing a licensing to enter into a new product category, the licensor benefits by avoiding the…

New product introductions have become increasingly costly. To combat this, licensing has emerged as the swiftest and most cost effective way to bring a brand to product markets outside the core competencies of your current corporation. Licensing provides owners with the ability to generate incremental revenue with minimal investment, while…

As IP agents for many technologies, trademarks and brands, it is imperative to discuss and finalize the overall intellectual asset positioning prior to the full implementation of the licensing program. CONSOR specializes in the development and implementation of domestic and international licensing strategies. We work to develop a primary comprehensive…

Over the last two decades, our experience with IP has shown us that individual pieces of intellectual property do not travel or perform to maximum advantage on their own. They typically have accompanying elements and flanker assets that enhance the effectiveness and reach of the asset. For example, a trademark…

We have a proven track record in establishing the value for copyrights and related intellectual property for use in licensing and leveraging strategies, including extension of copyrighted materials onto products and services around the globe. In the area of copyrights, we have valued and licensed out a broad range of…

We deal extensively with the value of music rights, the rights of publicity for celebrities, and entertainment properties. We have worked on projects that involved the valuation of celebrity rights of people ranging from Tom Cruise and Nicole Kidman to the BeeGees, Woody Allen, Frank Zappa, Marlon Brando, and Rosa…