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Constancy of Change: There Will Never Be A Yesterday Again

Today’s market brings with it a new reality for brands and their licensed products. CONSOR’s Weston Anson and Jemma Samala looks into the new reality at retail, the impact of social media on brands, and branding and licensing trends. The conclusion is that change is constant. View / Download Article

Unlocking the Value of IP to Enhance a Turnaround or Maximize Recovery

Lenders, creditors and turnaround professionals recognize the value of a trademark or brand. However, many do not realize that there are other pieces of intellectual property controlled by companies of all sizes. This session will look at unlocking value from alternative assets in turnaround and/or bankruptcy situations. The discussion will…

Case Studies in Identifying and Marketing IP

In this advanced course for the National Auctioneers Association, Weston Anson highlights the good, the bad, and the ugly cases that hold important lessons about how to handle the identification and marketing of intellectual property in a bankruptcy or disposition context. Download Presentation

Key Issues in IP Due Diligence, Auction, Sale, and Monetization

Proper management of intangible assets has never been as important as it is during this current economic crisis. Through this presentation, Weston Anson identifies often-overlooked IP and intangible assets and explores the critical issues in valuation and monetization. Special attention is paid to disposition methods, including different auction scenarios. Download…

New Trademark Licensing Alignment Services for Companies

CONSOR’s research indicates that success in licensing requires alignment between the marketing objectives of the licensor and the business objectives of the licensee. The company’s Licensing Alignment service helps to identify and incorporate key performance indicators into the license agreements so they reflect critical business drivers of the licensed businesses.…

Is the Crisis Over?

Optimism is no longer just a coping mechanism in a slumping industry. It’s now a realistic outlook for the immediate future of licensing. The hemorrhaging is done, and the licensing industry is close to stabilizing. In short, we think the crisis is over. However… View / Download Article

Is the Licensing Crisis Over?

Weston Anson, Justin Skinner and KC Moffatt of CONSOR tackle this volatile topic in a new article from The Licensing Book: Optimism is no longer just a coping mechanism in a slumping industry, but rather a realistic outlook for the immediate future of licensing. The hemorrhaging is done, and the…

Monetary Remedies in Trademark Cases

Recent multi-million dollar verdicts and mounting pressure for trademark protection programs to pay their own way have led to an increased interest in monetary recovery in trademark litigation. The INTA focused on this issue at their 132nd Annual Meeting in Boston this year with an advanced level program, entitled “Monetary…

IP Matters: Essentials for Non-IP Lawyers

A basic understanding of intellectual property is a must for every attorney, regardless of area of practice. YourABA spoke with Weston Anson to learn more about valuation of intellectual property, licensing, and how intellectual property is changing. View / Download Article

Setting the Standards: Advances and Challenges in IP Valuation

The US transition to a knowledge economy is all but complete, exposing an economic foundation built squarely upon intangible assets and specifically intellectual property. Arguments over whether or not IP has become an asset class are settled – it is. Debate now centers on whether this new market place will…