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Blog

Brands: Use Social Media to Combat Unlicensed Products

TECHNOLOGY DRIVES SOCIAL MEDIA – USE IT A growing complaint from brand owners and licensees is that technology has led to an increasing amount of unlicensed products being sold in the open and website marketplaces. This global problem has led to an increased number of task forces from such groups…
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Valuation of IP for Acquisitions and Brand Value Enhancement

Active brands, dormant brands, and languishing brands are changing hands in an increasingly competitive marketplace. As a new wave of businesses, venture firms, and private equity funds seek to exploit a “pure” licensing business model by buying these properties, the opportunities and complexities of valuations in this space continue to…
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Technology Equals Licensing Explosion

The world is moving faster and becoming more technology-driven, but just as technology grows, so will the platform for licensing. Brand owners and licensing representatives have to step up the pace, look forward, and prepare. In this article for The Licensing Book, CONSOR looks into how technology has changed the…
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The Multiple Roles and Types of Experts

Weston Anson has had over 25 years of experience in the field of intellectual asset consulting, and in providing expert testimony. In this excerpt from his latest book Expert Witnesses, Valuations, and Damages: The Expert’s Point of View, Mr. Anson provides a summary of the many roles and types of…
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ABA Endorses Expert Witness Book

When a litigator or transaction attorney needs to make use of an expert, that adds another level of complexity to the process. Weston Anson, an expert witness himself, has written a book that will help guide general practitioners and litigators on how to best utilize expert witnesses. “Expert Witnesses, Valuation…
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Trademark/Brand Infringement Damages

Putting a Price on Trademarks: Trends in IP Valuation and Damages Calculations IP valuation is still a controversial issue, with a variety of different methodologies and a few hard-and-fast rules. However, US courts appear to be taking a more active role in helping to ensure that damages awards more closely…
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Pricing Trademarks: Trends in IP Valuation & Damages

IP Valuation is still a controversial issue, with a variety of different methodologies and few hard-and-fast rules. However, US courts appear to be taking a more active role in helping to ensure that damages awards more closely reflect the value of the infringed asset. The CONSOR team of Weston Anson,…
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New Anson Book – Expert Witnesses, Valuation, and Damages

ABA Publishes New Anson Book – Expert Witnesses, Valuation, and Damages: The Expert’s Point of View CONSOR Chairman Weston Anson’s latest book has just been published by the American Bar Association, entitled Expert Witnesses, Valuation, and Damages: The Expert’s Point of View. The book takes a rare view as it…
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Celebrity Right of Publicity (ROP) Value

By Weston Anson, Lacy J. Lodes, esq., and David Noble Unlike Patent, trademark and copyright law, rights of publicity are governed by a patchwork of state statutes and common-law decisions, rather than by a single federal statute. And unlike trade secret law, rights of publicity are not subject to a…
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