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Blog

Licensing Q & A – What is Licensing?

Many people ask CONSOR the question: what is licensing? In simple terms, licensing grants the right to a second party to use a trademark, patent, process or copyright for a given product or service, for a given period of time, in a specific territory. The history of licensing dates back…
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Let the Hunger Games Begin

Consor predicts Hunger Games to be the next big licensing property since Harry Potter. The Hunger Games franchise began with page one. Consor thinks the author may have been developing the licensing strategy while writing the book. Licensing strategies pull from the main property and create products that fit. The…
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The Role of Social Media and New Social Trends in Licensing

There is no doubt that the basic premise of licensing is changing: The old methods of distribution, the old pricing systems, the old royalty rate ranges, the old relationships, the old selling and on-shelf periods, the old delivery systems to consumers – everything is in flux. It is also clear…
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Lacy J. Lodes Named CONSOR Licensing Director

CONSOR Intellectual Asset Management has named Lacy J. Lodes, Esq. to the position of Licensing Director. The move is a direct result of the success of CONSOR’s Licensing Department. CONSOR’s roots can be traced back to the licensing industry when Chairman Weston Anson and CEO Susan Bailey formed CONSOR’s predecessor…
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The New Social Media Darling for Consumers and Licensors

The first installment of this new series on Social Media discussed the basics of social media and its importance to licensing by building brand value and new licensees. It also mentioned that there would probably be additional social media platforms discovered by the end of our series. Well, as predicted,…
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The Role of Social Media and New Social Trends in Licensing

Wes Anson takes a look into the role of social media in licensing in the Praxis column for The Licensing Journal. In this article entitled “The Role of Social Media and New Social Trends in Licensing”, Anson discusses the importance of social media in today’s licensing environment. View / Download…
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Food Licensing in India

CONSOR recently wrote about the growing food licensing industry in India for the Licensing India’s Retailer December 2011 issue. The article discusses the unique aspects of food licensing, trends and tips. View / Download Article
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The Licensing of Food in India

Recently, CONSOR dug into the growing industry of Food Licensing in India. Our research was used for an article that appeared in the December 2011 issue of the Licensing India’s Retailer. You can read the full article which discusses the interesting and unique aspects of food licensing, trends, and tips…
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