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Blog

Can Celebrities Boost Japan’s Disaster Relief Efforts?

Celebrity endorsements have been effective in recent decades to help with various natural and manmade disasters. Businesses normally use celebrities to promote brand awareness. We see celebrity ads all the time – Oprah Winfrey for Progressive, Jason Alexander promoting Jenny Craig, as well as Peyton Manning and Justin Timberlake teaming…
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Will Charlie Sheen Win with Licensing? – Consor Insights

Charlie Sheen is EVERYWHERE. And soon the public will be able to buy everything that is Charlie Sheen. In the works are a 32-page comic book-style biography (to be offered by Bluewater Productions), a Tiger Blood energy drink (already in production by Harco Laboratories), not to mention t-shirts, mugs and…
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Unlocking the Value of IP to Enhance a Turnaround or Maximize Recovery

Lenders, creditors and turnaround professionals recognize the value of a trademark or brand. However, many do not realize that there are other pieces of intellectual property controlled by companies of all sizes. This session will look at unlocking value from alternative assets in turnaround and/or bankruptcy situations. The discussion will…
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Case Studies in Identifying and Marketing IP

In this advanced course for the National Auctioneers Association, Weston Anson highlights the good, the bad, and the ugly cases that hold important lessons about how to handle the identification and marketing of intellectual property in a bankruptcy or disposition context. Download Presentation
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Key Issues in IP Due Diligence, Auction, Sale, and Monetization

Proper management of intangible assets has never been as important as it is during this current economic crisis. Through this presentation, Weston Anson identifies often-overlooked IP and intangible assets and explores the critical issues in valuation and monetization. Special attention is paid to disposition methods, including different auction scenarios. Download…
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New Trademark Licensing Alignment Services for Companies

CONSOR’s research indicates that success in licensing requires alignment between the marketing objectives of the licensor and the business objectives of the licensee. The company’s Licensing Alignment service helps to identify and incorporate key performance indicators into the license agreements so they reflect critical business drivers of the licensed businesses.…
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Is the Crisis Over?

Optimism is no longer just a coping mechanism in a slumping industry. It’s now a realistic outlook for the immediate future of licensing. The hemorrhaging is done, and the licensing industry is close to stabilizing. In short, we think the crisis is over. However… View / Download Article
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Is the Licensing Crisis Over?

Weston Anson, Justin Skinner and KC Moffatt of CONSOR tackle this volatile topic in a new article from The Licensing Book: Optimism is no longer just a coping mechanism in a slumping industry, but rather a realistic outlook for the immediate future of licensing. The hemorrhaging is done, and the…
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Monetary Remedies in Trademark Cases

Recent multi-million dollar verdicts and mounting pressure for trademark protection programs to pay their own way have led to an increased interest in monetary recovery in trademark litigation. The INTA focused on this issue at their 132nd Annual Meeting in Boston this year with an advanced level program, entitled “Monetary…
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IP Matters: Essentials for Non-IP Lawyers

A basic understanding of intellectual property is a must for every attorney, regardless of area of practice. YourABA spoke with Weston Anson to learn more about valuation of intellectual property, licensing, and how intellectual property is changing. View / Download Article
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